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Building in the middle is a dangerous pricing-positioning mi...
Exact timestamp from If I Started A Business in 2026, I'd Do This - Alex Hormozi. Use this page as a receipt, not as the main lesson.
Why this clip matters
Building in the middle is a dangerous pricing-positioning mistake.
What was said
either sell extremely expensive stuff to a select few or sell something super cheap to everyone. The middle is where people die.
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